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Con una gran atención a los detalles y la generación de conclusiones acotadas al objetivo."},"commitment":{"title":"Compromiso","description":"El resultado es nuestra meta, hacer las cosas con pasión nos lleva a generar datos e información en tiempo y en forma."},"teamwork":{"title":"Trabajo en equipo","description":"A través de mesas de acuerdos logramos juntos con los clientes definir el rumbo y establecer una ejecución única y eficiente."},"results":{"title":"Resultados","description":"Los métodos a implementarse siempre en todo el proceso son probados con la finalidad de lograr resultados que principalmente pongan en la mesa datos e información vital para las decisiones futuras de nuestros clientes."}},"team":{"title":"Conoce al equipo detrás de FOCUS","description":"Somos más de 30 profesionales dedicados a lograr proyectos que impulsen las capacidades de nuestros clientes."},"menu2":{"home":"Inicio","aboutUs":"Nosotros","successStories":"Casos de éxito","solutions":"Soluciones","contact":"Contacto","language":{"esp":"ESP","eng":"ENG"}},"intro3":{"title":"Inteligencia de mercados","description":"Nos destacamos por nuestra especialización en sectores clave de la industria, lo que nos permite ofrecer a nuestros clientes un conocimiento detallado y especializado que impacta directamente en sus estrategias comerciales y decisiones estratégicas","subtitle":"Nos especializamos en ofrecer servicios de inteligencia de mercados que permiten a las empresas tomar decisiones estratégicas basadas en datos confiables y analisís profundos."},"focus":{"description":"Nuestro enfoque especializado abarca diversas áreas, desde la industria tecnológica hasta el sector de desarrollo inmobiliario, retail, industrial, educación, salud, y más."},"expertise":{"description":"Contamos con un equipo de analistas expertos con amplia experiencia, lo que nos permite ofrecer insights y recomendaciones altamente relevantes y personalizados.<br> <span class=\\"sol\\">  En FOCUS nos enorgullece no solo ser una agencia de inteligencia de mercado, sino también ser un socio estratégico que comprende a fondo las complejidades y dinámicas de los sectores en los que operan nuestros clientes. Estamos comprometidos en ser un motor de innovación y éxito para ellos, brindándoles el conocimiento y la visión necesarios para alcanzar sus objetivos con confianza y determinación. </span>"},"solutions":{"title":"Ofrecemos servicios de inteligencia de mercado de la más excelente calidad.","carousel":[{"icon":"../assets/img//icn_services1.svg","title":"Estudios de mercado","services":["Imagen y posicionamiento.","Análisis exhaustivo de la competencia.","Estudios de hábitos de consumo.","Auditoría de servicio.","Salud de imagen comercial.","Censos comerciales.","Focus groups.","Evaluación de servicio al cliente."]},{"icon":"../assets/img//icn_services2.svg","title":"Monitor Tech","services":["Análisis de comportamiento de usuario.","Análisis de variables económicas de competencia a través de usuarios.","Estudios de rastreo de experiencia de usuario, tracción y abandono de aplicación."]},{"icon":"../assets/img//LOGO_REAL_STATE.png","title":"Real Estate Lab","services":["Vocación de predio.","Factibilidad inmobiliaria.","Location-Location (Puntos ideales).","Validación de producto (Proyecto, Producto y Concepto).","Preventa simulada."]},{"icon":"../assets/img//LOGO_IMPULSO.png","title":"Impulso Político","services":["Política electoral.","Administración gubernamental.","Opinión pública."]}]},"privacy_notice":{"title":"Aviso de Privacidad","sections":[{"heading":"I. Recopilación y consentimiento de datos personales","paragraphs":["Los datos personales que podremos recabar a través de su consentimiento ya sea de manera verbal, por medios físicos y/o electrónicos son los siguientes:","Datos de identificación: Nombre, edad, sexo, domicilio, número de teléfono (casa, trabajo, celular, otro), correo electrónico, estado civil, lugar y fecha de nacimiento, escolaridad, datos profesionales (ocupación, grado de estudios, puestos, correo de trabajo), número de hijos, firma, entre otros.","Datos sobre características físicas: Características físicas relativas a su fisonomía y/o anatomía, imagen y voz.","Datos sensibles: Acorde al presente aviso de privacidad podremos recabar alguno de los siguientes datos personales los cuales serán tratados con la calidad de sensibles en términos de la ley, que requieren de especial protección tales como por ejemplo: creencias religiosas, morales, políticas, filosóficas, origen racional o étnico, estado de salud, preferencia sexual, entre otros.","Datos económicos y patrimoniales: Aquellos datos que revelan el nivel socio económico del participante, si usted cuenta con algún servicio bancario, monto de ingresos brutos, información patrimonial, entre otros.","En caso de menores de edad, los datos recabados serán con previo consentimiento de alguno de sus padres o tutores, a fin de llevar a cabo el estudio de investigación de mercados."]},{"heading":"II. Finalidad de uso de los datos personales","paragraphs":["Declaramos que la información proporcionada por el participante en nuestros estudios de Investigación de Mercados será utilizada para las siguientes finalidades:","A efecto de usarla, almacenarla, manejarla y/o aprovecharla y, específicamente, para fines de investigación del estudio en curso.","Proveer los servicios y productos requeridos por usted o cualquiera de nuestros clientes.","Informar sobre cambios o nuevos productos o servicios que estén relacionados con nuestros clientes para dar cumplimiento a las obligaciones contraídas con los mismos.","Evaluar la calidad del servicio y realizar estudios internos sobre hábitos de consumo."]},{"heading":"III. Transferencia de datos","paragraphs":["Con fundamento en lo dispuesto en el artículo 37 de la Ley Federal de Protección de Datos Personales en Posesión de los Particulares, el responsable podrá llevar a cabo transferencias de datos personales sin autorización del titular.","Podrá realizar la transferencia de sus datos personales y ser tratados dentro y fuera del país, por tercero(s) sin un fin comercial, ni ilícito, sino únicamente para cumplir con la prestación de los servicios contratados y los socios comerciales que directamente administren y operen la información recabada en el estudio, para detectar perfiles que puedan participar en estudios de investigación de mercados. En ningún caso comercializaremos, venderemos o rentaremos información personal sobre usted a un tercero sin un consentimiento previo de su parte. Si Usted no manifiesta su oposición, se entiende que ha otorgado su consentimiento para la transmisión de sus datos."]},{"heading":"IV. Conservación y seguridad de los datos personales","paragraphs":["Focus Investigación conservará los datos personales del participante durante el tiempo que sea necesario para procesar la investigación de mercado, así sus solicitudes de información, y para mantener los registros contables, financieros y de auditoría en términos de la LFPDPPP y de la legislación mercantil, fiscal y administrativa vigente.","Toda la información agregada y datos personales que se obtengan de usted a través del uso de los formatos, podrán compilarse y fijarse a fin de constituir una base de datos propiedad exclusiva de Focus Investigación; dicha información se almacena para protegerla y evitar su pérdida, uso indebido, o alteración. No obstante lo anterior, Focus Investigación en ninguna forma garantiza su seguridad, ni que la misma pueda ser interceptada, alterada o sustraída por terceros al viajar por internet.","Los datos personales del Titular recolectados por Focus Investigación se encontrarán protegidos por medidas de seguridad administrativas, técnicas y físicas adecuadas contra el daño, pérdida, alteración, destrucción o uso, acceso o tratamiento no autorizados, de conformidad con lo dispuesto en la LFPDPPP y de la regulación administrativa derivada de la misma.","Focus Investigación podrá usar \'cookies\' o \'web beacons\' para confirmar su identificación al tener acceso a nuestros sitios, con el propósito de otorgarle un servicio personalizado. Mediante el uso de las \'cookies\', no recabamos datos personales de los usuarios."]},{"heading":"V. Área responsable y derechos ARCO","paragraphs":["Como Titular de los datos proporcionados, puede ejercer los derechos de Acceso, Rectificación, Cancelación y/o Oposición al tratamiento de sus datos personales (ARCO), así como revocar el consentimiento que para tal fin nos haya otorgado.","A fin de ejercer sus derechos ARCO, deberá de dirigir su solicitud a a través del correo electrónico: contactotij@focus.com.mx, al teléfono (664) 6342930 / 6342815, o directamente en nuestras oficinas, ubicadas en Ave. Santa María 2841 Col. América C.P. 22044 en Tijuana, Baja California.","La solicitud la deberá realizarse en términos del artículo 29 de la Ley, es decir, deberá de contener al menos:","(1) nombre y domicilio u otro medio para comunicarle la respuesta a su solicitud, de preferencia correo electrónico;","(2) documentos que acrediten su identidad o, en su caso, la representación legal;","(3) descripción clara y precisa de los datos personales respecto de los que se solicita ejercer alguno de los derechos ARCO,","(4) manifestación expresa para revocar su consentimiento al tratamiento de sus datos personales y por tanto, para que no se usen;","(5) cualquier otro elemento que facilite la localización de los datos personales.","Para el caso de que la solicitud sea presentada por una persona distinta, deberá presentar carta poder expedida por el titular de los datos personales, suscrita ante dos testigos y anexando copia simple de la identificación oficial de Usted y del representante legal."]},{"heading":"VI. Cambios al aviso de privacidad","paragraphs":["Focus Investigación se reserva el derecho de realizar modificaciones futuras al presente Aviso de Privacidad, para cumplir con reformas jurídicas y/o modificaciones a las políticas internas. Dichas modificaciones serán comunicadas por cualquiera de los medios autorizados por la Ley.","Cualquier modificación a este aviso de privacidad podrá consultarla en http://focus.mx."]}],"last_updated":"Fecha última actualización 02/08/2018"},"success":{"title":"Inteligencia que genera resultados","subtitle":"Proyectos reales donde la investigación de mercado desbloqueó decisiones más claras y estrategias más efectivas.","success_text":"Casos de éxito","success_text_single":"Caso de éxito","read":"Leer","close":"Cerrar","casos":[{"num":"I","tag":"Consumo masivo","title":"Cómo la inteligencia del consumidor ayudó a destrabar la entrada de una marca en Baja California","excerpt":"Cuando una marca nacional de leche decidió fortalecer su presencia en Baja California, la respuesta del mercado fue menor a la esperada. La barrera no estaba en el producto, sino en cómo era percibida por el consumidor local...","insight":"Las barreras culturales pueden pesar más que el precio en la decisión de compra.","body":"<p>Cuando una marca nacional de leche decidió fortalecer su presencia en Baja California, partía de una premisa lógica: su posicionamiento en otras regiones del país podía facilitar la adopción del producto. Sin embargo, la respuesta inicial del mercado fue menor a la esperada. La empresa enfrentaba una barrera que no parecía estar en el producto, sino en la forma en que era percibida por el consumidor local.</p><p>FOCUS diseñó un estudio cualitativo con consumidores de la región para entender qué estaba frenando la compra. A través de sesiones de grupo, detectamos un hallazgo clave: el consumo de leche estaba fuertemente vinculado con la identidad regional y con una lealtad histórica hacia marcas locales. En ese contexto, la marca era vista como una empresa externa que competía con algo considerado propio.</p><p>Ese insight permitió replantear la lectura del problema. No se trataba únicamente de distribución, precio o recordación, sino de una barrera emocional y cultural que estaba afectando la aceptación de la marca en el punto de decisión.</p><p>Con base en esta evidencia, la empresa ajustó su comunicación para conectar con referentes identitarios de Baja California y reducir la percepción de lejanía, generando mejores condiciones para la aceptación del producto.</p><p>Este caso muestra cómo la inteligencia de mercado puede revelar tensiones culturales invisibles a primera vista y convertirlas en criterios útiles para redefinir una estrategia comercial.</p>"},{"num":"II","tag":"Industrial / B2B","title":"Cómo identificar demanda cercana permitió activar capacidad instalada ociosa","excerpt":"Una empresa fabricante de preformas de PET enfrentaba capacidad ociosa. El reto era encontrar nuevos clientes dentro de un radio logístico viable sin partir de supuestos...","insight":"La investigación puede convertirse en herramienta directa para encontrar demanda y mejorar el desempeño operativo.","body":"<p>Una empresa fabricante de preformas de PET había instalado su operación junto a una planta embotelladora relevante para atender de manera eficiente a su cliente principal. Con el tiempo, la operación comenzó a mostrar capacidad ociosa y el reto se volvió evidente: encontrar nuevos clientes dentro de un radio logístico viable para aprovechar mejor la infraestructura existente.</p><p>FOCUS desarrolló una investigación aplicada al mercado real. En lugar de partir de supuestos, realizamos un levantamiento sistemático en supermercados, tiendas, centros de distribución y puntos de consumo para identificar productos envasados en PET, marcas activas en la región y posibles responsables de producción o embotellado.</p><p>El trabajo no solo permitió mapear categorías y competidores. También ayudó a detectar oportunidades comerciales concretas, documentar prospectos viables y construir una lectura clara del mercado accesible para la planta.</p><p>Con esa información, la empresa pudo abrir nuevas conversaciones comerciales dentro de su radio logístico eficiente, diversificar su cartera y aprovechar mejor su capacidad instalada en periodos antes improductivos.</p><p>Este caso demuestra que la inteligencia de mercado no solo sirve para entender consumidores; también puede convertirse en una herramienta directa para encontrar demanda, ampliar mercado y mejorar el desempeño operativo.</p>"},{"num":"III","tag":"Marca deportiva","title":"Cómo la investigación cultural ayudó a construir pertenencia para una nueva marca deportiva","excerpt":"El lanzamiento de un nuevo equipo profesional en Tijuana tenía visibilidad, pero no arraigo. La ciudad ya tenía aficionados con identidad futbolera formada alrededor de otros clubes...","insight":"La dimensión cultural de la investigación construye identidad y arraigo en categorías altamente emocionales.","body":"<p>El lanzamiento de un nuevo equipo profesional en Tijuana partía con inversión, visibilidad y entusiasmo inicial. Sin embargo, eso no garantizaba arraigo. La ciudad ya contaba con aficionados cuya identidad futbolera se había formado durante años alrededor de otros clubes, por lo que el verdadero reto no era solo atraer atención, sino construir pertenencia.</p><p>Para entender esa dinámica, FOCUS desarrolló un proceso de investigación cualitativa profunda con aficionados locales. Combinamos sesiones grupales con exploración de hábitos, rituales, símbolos y emociones asociados al fútbol, con el objetivo de identificar qué elementos podían conectar a la comunidad con una nueva marca deportiva.</p><p>El estudio permitió distinguir los códigos culturales que activaban identificación real en la afición y separarlos de los mensajes que solo generaban interés superficial. Esa lectura ayudó a comprender que, para construir lealtad, la marca necesitaba hablar desde la identidad de la ciudad y no únicamente desde la novedad del proyecto.</p><p>Con base en estos hallazgos, el equipo responsable de comunicación y marketing contó con criterios más claros para alinear su narrativa, fortalecer símbolos de pertenencia y desarrollar una conexión más auténtica con la comunidad local.</p><p>Este caso muestra cómo la inteligencia de mercado, aplicada desde una dimensión cultural, puede ayudar a construir identidad, arraigo y relevancia para una nueva marca en una categoría altamente emocional.</p>"},{"num":"IV","tag":"Retail / Marca propia","title":"Cómo la investigación ayudó a reposicionar una marca propia dentro del retail","excerpt":"Una cadena de autoservicio tenía una marca propia con presencia débil en tienda. El problema no era visibilidad: era la falta de claridad en su propuesta de valor frente a otras opciones...","insight":"La investigación convierte una marca sub aprovechada en activo estratégico con claridad de reposicionamiento.","body":"<p>Una importante cadena de autoservicio de la región contaba desde hacía años con una marca propia dentro de su portafolio. A pesar de ello, su presencia en tienda era débil, su percepción era limitada y no funcionaba como un activo claro de diferenciación ni de valor para el negocio.</p><p>FOCUS desarrolló un diagnóstico integral para entender qué estaba frenando su crecimiento. La primera etapa incorporó investigación cuantitativa con clientes para evaluar percepción de calidad, precio, confianza y disposición de compra. En una segunda fase, profundizamos cualitativamente en las asociaciones, atributos y barreras emocionales que estaban definiendo la relación del consumidor con la marca.</p><p>El análisis permitió identificar no solo las razones de su bajo desempeño, sino también el espacio estratégico que podía ocupar dentro del anaquel. La investigación mostró que el problema no era simplemente de visibilidad, sino de construcción de valor y de claridad en su propuesta frente a otras opciones de la tienda.</p><p>Con base en estos hallazgos, la cadena decidió conservar el nombre de la marca, pero rediseñar su imagen y redefinir su propuesta de valor. El cambio permitió fortalecer su presencia en el punto de venta y empujar un reposicionamiento más aspiracional dentro del portafolio.</p><p>Este caso demuestra que la inteligencia de mercado puede convertir una marca sub aprovechada en un activo estratégico cuando aporta claridad sobre percepción, barreras y oportunidades reales de reposicionamiento.</p>"},{"num":"V","tag":"Inmobiliario","title":"Cómo la inteligencia de mercado ayudó a rediseñar una inversión inmobiliaria de alto riesgo","excerpt":"Antes de lanzar un desarrollo residencial en Cabo San Lucas, la desarrolladora necesitaba validar si su propuesta de ticket alto respondía realmente a la dinámica del mercado...","insight":"La inteligencia de mercado también evita inversiones costosas al revelar la demanda real y el riesgo.","body":"<p>Antes de lanzar un nuevo desarrollo residencial en Cabo San Lucas, una desarrolladora buscaba validar si su propuesta respondía realmente a la dinámica del mercado. El concepto inicial contemplaba viviendas de ticket alto, terrenos amplios, amenidades premium y un posicionamiento orientado a un segmento superior a los 500 mil dólares.</p><p>FOCUS estructuró la evaluación en dos frentes. Primero realizamos investigación documental del mercado inmobiliario local para analizar oferta existente, niveles de precio, amenidades, absorción y velocidad de venta. Después contrastamos esa lectura con entrevistas a agentes inmobiliarios especializados, quienes aportaron una visión directa sobre comportamiento de compradores, demanda activa y viabilidad comercial del concepto.</p><p>La evidencia mostró una señal crítica: el segmento contemplado por el proyecto presentaba una demanda más limitada y una velocidad de comercialización más lenta, lo que elevaba el riesgo financiero de la inversión. En cambio, identificamos una franja de precio con mayor dinamismo, mejor absorción y una oportunidad comercial más atractiva para el desarrollo.</p><p>Con base en esa lectura, recomendamos rediseñar el proyecto hacia un rango de precio más alineado con la realidad del mercado. La decisión permitió reducir exposición a un segmento de menor tracción y reencauzar la inversión hacia una propuesta con mejores condiciones de salida comercial.</p><p>Este caso confirma que la inteligencia de mercado no solo sirve para impulsar proyectos; también puede evitar decisiones de inversión costosas cuando aporta claridad sobre demanda real, velocidad de mercado y riesgo.</p>"}],"last_updated":"Fecha última actualización 02/08/2018"}}'),j=JSON.parse('{"menu":{"intro":"Discover our solutions","learn":"Learn more"},"intro":{"title":"Market Intelligence of the Highest Reliability. 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We are dedicated to being a driving force behind our customers\' success by delivering the insights and vision they need to confidently achieve their goals.</span>"},"solutions":{"title":"We offer market intelligence services of the highest quality.","carousel":[{"icon":"../assets/img//icn_services1.svg","title":"Market Studies","services":["Image and positioning","Comprehensive analysis of competition","Consumer preferences","Service audit","Commercial image","Commercial censuses","Focus groups","Customer service evaluations"]},{"icon":"../assets/img//icn_services2.svg","title":"Monitor Tech","services":["Analysis of user behavior","Analysis of economic variables of competition through users","Studies of user traction and application abandonment"]},{"icon":"../assets/img//LOGO_REAL_STATE.png","title":"Real Estate Lab","services":["Land use potential","Real estate feasibility","Location-Location (Ideal points)","Project validation (Project, Product, Concept)","Simulated pre-sale"]},{"icon":"../assets/img//LOGO_IMPULSO.png","title":"Political Impact","services":["Electoral politics","Government administration","Public opinion"]}]},"privacy_notice":{"title":"Privacy Policy","sections":[{"heading":"I. Collection and consent of personal data","paragraphs":["The personal data that we may collect through your consent either verbally, by physical and/or electronic means are as follows:","Identification data: Name, age, gender, address, phone number (home, work, cell, other), email, marital status, place and date of birth, education, professional data (occupation, level of education, positions, work email), number of children, signature, among others.","Data on physical characteristics: Physical characteristics related to your physiognomy and/or anatomy, image and voice.","Sensitive data: According to this Privacy Policy, we may collect some of the following personal data which will be treated as sensitive in terms of the law, which require special protection such as religious, moral, political, philosophical beliefs, racial or ethnic origin, health status, sexual preference, among others.","Economic and patrimonial data: Those data that reveal the socio-economic level of the participant, if you have any banking service, amount of gross income, patrimonial information, among others.","In the case of minors, the data collected will be with the prior consent of one of their parents or guardians, in order to carry out the market research study."]},{"heading":"II. Purpose of the use of personal data","paragraphs":["We declare that the information provided by the participant in our Market Research studies will be used for the following purposes:","To use it, store it, handle it and/or exploit it and, specifically, for research purposes of the ongoing study.","Provide the services and products required by you or any of our clients.","Inform about changes or new products or services that are related to our clients to fulfill the obligations contracted with them.","Evaluate the quality of service and conduct internal studies on consumption habits."]},{"heading":"III. Data transfer","paragraphs":["Based on the provisions of Article 37 of the Federal Law on the Protection of Personal Data Held by Private Parties, the responsible party may carry out transfers of personal data without the authorization of the holder.","It may transfer your personal data and be processed inside and outside the country, by third parties without a commercial or illicit purpose, but only to fulfill the provision of the contracted services and the commercial partners who directly manage and operate the information collected in the study, to detect profiles that can participate in market research studies. In no case will we market, sell, or rent personal information about you to a third party without your prior consent. If you do not express your opposition, it is understood that you have given your consent for the transmission of your data."]},{"heading":"IV. Conservation and security of personal data","paragraphs":["Focus Investigación will keep the personal data of the participant for the time necessary to process the market research, as well as their information requests, and to maintain accounting, financial, and auditing records in terms of the LFPDPPP and current commercial, tax, and administrative legislation.","All aggregated information and personal data obtained from you through the use of forms may be compiled and fixed to constitute an exclusive database owned by Focus Investigación; this information is stored to protect it and prevent its loss, misuse, or alteration. Notwithstanding the foregoing, Focus Investigación in no way guarantees its security, nor that it can be intercepted, altered, or stolen by third parties while traveling over the Internet.","The personal data of the Holder collected by Focus Investigación will be protected by adequate administrative, technical, and physical security measures against damage, loss, alteration, destruction, or unauthorized use, access, or treatment, in accordance with the provisions of the LFPDPPP and the administrative regulation derived therefrom.","Focus Investigación may use \'cookies\' or \'web beacons\' to confirm your identification when accessing our sites, with the purpose of providing you with a personalized service. By using \'cookies\', we do not collect personal data from users."]},{"heading":"V. Responsible area and ARCO rights","paragraphs":["As the Holder of the provided data, you can exercise the rights of Access, Rectification, Cancellation, and/or Opposition to the processing of your personal data (ARCO), as well as revoke the consent you have given us for this purpose.","In order to exercise your ARCO rights, you must send your request through email: contactotij@focus.com.mx, by phone (664) 6342930 / 6342815, or directly at our offices, located at Ave. Santa María 2841 Col. 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Changes to the Privacy Policy","paragraphs":["Focus Investigación reserves the right to make future modifications to this Privacy Policy, to comply with legal reforms and/or modifications to internal policies. Such modifications will be communicated by any of the means authorized by law.","Any modification to this Privacy Policy can be consulted at http://focus.mx."]}],"last_updated":"Last updated on 02/08/2018"},"success":{"title":"Intelligence That Drives Results","subtitle":"Real projects where market research unlocked clearer decisions and more effective strategies.","success_text":"Success Stories","success_text_single":"Success Story","read":"Read more","close":"Close","casos":[{"num":"I","tag":"Mass Consumer Goods","title":"How Consumer Intelligence Helped Unlock a Brand’s Entry into Baja California","excerpt":"When a national milk brand decided to strengthen its presence in Baja California, the market response was weaker than expected. The barrier was not the product itself, but how it was perceived by local consumers...","insight":"Cultural barriers can outweigh price in purchase decisions.","body":"<p>When a national milk brand decided to strengthen its presence in Baja California, it started from a logical assumption: its positioning in other regions of the country could facilitate product adoption. However, the market’s initial response was weaker than expected. The company faced a barrier that did not appear to lie in the product itself, but rather in the way it was perceived by local consumers.</p><p>FOCUS designed a qualitative study with consumers in the region to understand what was preventing purchase. Through focus groups, we identified a key finding: milk consumption was strongly linked to regional identity and long-standing loyalty to local brands. In that context, the brand was perceived as an outside company competing against something considered local and familiar.</p><p>That insight allowed the company to reframe the problem. It was not simply an issue of distribution, pricing, or brand awareness, but rather an emotional and cultural barrier affecting acceptance at the point of decision.</p><p>Based on this evidence, the company adjusted its communication strategy to connect with Baja California’s identity references and reduce the perception of distance, creating better conditions for product acceptance.</p><p>This case demonstrates how market intelligence can reveal cultural tensions that are invisible at first glance and transform them into useful criteria for redefining a commercial strategy.</p>"},{"num":"II","tag":"Industrial / B2B","title":"How Identifying Nearby Demand Helped Activate Idle Installed Capacity","excerpt":"A PET preform manufacturing company was facing idle capacity. The challenge was to find new customers within a viable logistics radius without relying on assumptions...","insight":"Research can become a direct tool for identifying demand and improving operational performance.","body":"<p>A PET preform manufacturing company had established its operations next to a major bottling plant in order to efficiently serve its main client. Over time, the operation began to show idle capacity, and the challenge became clear: finding new customers within a viable logistics radius to make better use of the existing infrastructure.</p><p>FOCUS developed research focused on the real market. Instead of relying on assumptions, we conducted a systematic survey across supermarkets, retail stores, distribution centers, and consumption points to identify PET-packaged products, active regional brands, and potential production or bottling decision-makers.</p><p>The work not only allowed us to map categories and competitors, but also helped identify concrete business opportunities, document viable prospects, and build a clear understanding of the market accessible to the plant.</p><p>With this information, the company was able to open new commercial conversations within its efficient logistics radius, diversify its client portfolio, and make better use of installed capacity during previously unproductive periods.</p><p>This case demonstrates that market intelligence is not only useful for understanding consumers; it can also become a direct tool for identifying demand, expanding markets, and improving operational performance.</p>"},{"num":"III","tag":"Sports Brand","title":"How Cultural Research Helped Build a Sense of Belonging for a New Sports Brand","excerpt":"The launch of a new professional team in Tijuana generated visibility, but not loyalty. 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We combined group sessions with the exploration of habits, rituals, symbols, and emotions associated with football, with the goal of identifying which elements could connect the community with a new sports brand.</p><p>The study allowed us to distinguish the cultural codes that generated genuine identification among fans from messages that only created superficial interest. This insight showed that, in order to build loyalty, the brand needed to speak from the city’s identity rather than relying solely on the novelty of the project.</p><p>Based on these findings, the communication and marketing team gained clearer criteria to align its narrative, strengthen symbols of belonging, and develop a more authentic connection with the local community.</p><p>This case demonstrates how market intelligence, applied through a cultural lens, can help build identity, belonging, and relevance for a new brand in a highly emotional category.</p>"},{"num":"IV","tag":"Retail / Private Label","title":"How Research Helped Reposition a Private Label Brand in Retail","excerpt":"A supermarket chain had a private label brand with weak in-store presence. 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In a second phase, we explored qualitatively the associations, attributes, and emotional barriers shaping consumers’ relationship with the brand.</p><p>The analysis identified not only the reasons behind its low performance, but also the strategic space the brand could occupy within the shelf. The research showed that the issue was not simply visibility, but the construction of value and clarity in its proposition compared to other store options.</p><p>Based on these findings, the chain decided to retain the brand name while redesigning its image and redefining its value proposition. The change strengthened its in-store presence and supported a more aspirational repositioning within the portfolio.</p><p>This case demonstrates that market intelligence can transform an underutilized brand into a strategic asset when it provides clarity around perception, barriers, and real repositioning opportunities.</p>"},{"num":"V","tag":"Real Estate","title":"How Market Intelligence Helped Redesign a High-Risk Real Estate Investment","excerpt":"Before launching a residential development in Cabo San Lucas, the developer needed to validate whether its high-ticket proposal truly matched market dynamics...","insight":"Market intelligence also prevents costly investments by revealing real demand and risk.","body":"<p>Before launching a new residential development in Cabo San Lucas, a developer sought to validate whether its proposal truly aligned with market dynamics. The original concept envisioned high-ticket homes, large lots, premium amenities, and positioning aimed at a segment above $500,000 USD.</p><p>FOCUS structured the evaluation in two stages. First, we conducted documentary research on the local real estate market to analyze existing supply, pricing levels, amenities, absorption, and sales velocity. We then contrasted this analysis with interviews with specialized real estate agents, who provided direct insight into buyer behavior, active demand, and the commercial viability of the concept.</p><p>The evidence revealed a critical signal: the segment targeted by the project showed more limited demand and slower commercialization velocity, increasing the financial risk of the investment. In contrast, we identified a price range with stronger momentum, better absorption, and a more attractive commercial opportunity for the development.</p><p>Based on this insight, we recommended redesigning the project toward a price range more aligned with market realities. This decision reduced exposure to a lower-traction segment and redirected the investment toward a proposal with better commercial exit conditions.</p><p>This case confirms that market intelligence is not only useful for driving projects forward; it can also prevent costly investment decisions when it provides clarity about real demand, market velocity, and risk.</p>"}],"last_updated":"Last updated: 08/02/2018"}}'),P={props:{activeLanguage:{type:String,required:!0}},components:{Carousel:L.Carousel,Slide:L.Slide},data(){return{translations:"eng"===this.activeLanguage?j:k,currentSlide:0}},watch:{activeLanguage(e){this.translations="eng"===e?j:k}},mounted(){this.updateNavigationClasses(),this.$refs.carousel.$on("after-slide",this.updateNavigationClasses)},methods:{updateNavigationClasses(){const e=this.translations.solutions.carousel.length;this.currentSlide=this.$refs.carousel.currentPage;const a=document.querySelectorAll(".VueCarousel-dot");if(a.length){if(a.forEach((e=>{e.classList.remove("VueCarousel-dot-prev","VueCarousel-dot-next")})),console.log("Dots:",a),this.currentSlide>0){const e=this.currentSlide-1;a[e]&&a[e].classList.add("VueCarousel-dot-prev")}if(this.currentSlide<e-1){const e=this.currentSlide+1;a[e]&&a[e].classList.add("VueCarousel-dot-next")}a.forEach(((e,a)=>{console.log(`Dot ${a} classes:`,e.className)}))}else console.warn("No dots found")}}},R=P,M=(0,c.A)(R,S,B,!1,null,"4e989c27",null),z=M.exports,q=function(){var e=this,a=e._self._c;return a("div",{attrs:{id:"contacto"}},[a("img",{staticClass:"img-contacto",attrs:{src:t(1234),alt:"contact background"}}),a("b-container",[a("b-row",[a("b-col",[a("h2",[e._v(e._s(e.translations.contact.title))])])],1),a("b-row",{staticClass:"reverse"},[a("b-col",{staticClass:"top2",attrs:{lg:"5",md:"12"}},[a("span",{staticClass:"espacio"},[e._v(" Tijuana")]),a("a",{attrs:{href:"tel:+526646342930",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(9070),alt:"phone icon"}}),e._v("(664) 634 2930 / (664) 634 2815")])]),a("a",{attrs:{href:"mailto:contactotij@focus.com.mx",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(683),alt:"mail icon"}}),e._v("contactotij@focus.com.mx")])]),a("a",{attrs:{href:"https://maps.app.goo.gl/xXDWwPygY71ABuBLA",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(1824),alt:"send icon"}}),e._v("Santa María #2841 Col. 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En ese contexto, la marca era vista como una empresa externa que competía con algo considerado propio.</p>\n                   <p>Ese insight permitió replantear la lectura del problema. No se trataba únicamente de distribución, precio o recordación, sino de una barrera emocional y cultural que estaba afectando la aceptación de la marca en el punto de decisión.</p>\n                   <p>Con base en esta evidencia, la empresa ajustó su comunicación para conectar con referentes identitarios de Baja California y reducir la percepción de lejanía, generando mejores condiciones para la aceptación del producto.</p>\n                   <p>Este caso muestra cómo la inteligencia de mercado puede revelar tensiones culturales invisibles a primera vista y convertirlas en criterios útiles para redefinir una estrategia comercial.</p>"},{num:"II",tag:"Industrial / B2B",title:"Cómo identificar demanda cercana permitió activar capacidad instalada ociosa",excerpt:"Una empresa fabricante de preformas de PET enfrentaba capacidad ociosa. El reto era encontrar nuevos clientes dentro de un radio logístico viable sin partir de supuestos...",insight:"La investigación puede convertirse en herramienta directa para encontrar demanda y mejorar el desempeño operativo.",body:"<p>Una empresa fabricante de preformas de PET había instalado su operación junto a una planta embotelladora relevante para atender de manera eficiente a su cliente principal. Con el tiempo, la operación comenzó a mostrar capacidad ociosa y el reto se volvió evidente: encontrar nuevos clientes dentro de un radio logístico viable para aprovechar mejor la infraestructura existente.</p>\n                   <p>FOCUS desarrolló una investigación aplicada al mercado real. En lugar de partir de supuestos, realizamos un levantamiento sistemático en supermercados, tiendas, centros de distribución y puntos de consumo para identificar productos envasados en PET, marcas activas en la región y posibles responsables de producción o embotellado.</p>\n                   <p>El trabajo no solo permitió mapear categorías y competidores. También ayudó a detectar oportunidades comerciales concretas, documentar prospectos viables y construir una lectura clara del mercado accesible para la planta.</p>\n                   <p>Con esa información, la empresa pudo abrir nuevas conversaciones comerciales dentro de su radio logístico eficiente, diversificar su cartera y aprovechar mejor su capacidad instalada en periodos antes improductivos.</p>\n                   <p>Este caso demuestra que la inteligencia de mercado no solo sirve para entender consumidores; también puede convertirse en una herramienta directa para encontrar demanda, ampliar mercado y mejorar el desempeño operativo.</p>"},{num:"III",tag:"Marca deportiva",title:"Cómo la investigación cultural ayudó a construir pertenencia para una nueva marca deportiva",excerpt:"El lanzamiento de un nuevo equipo profesional en Tijuana tenía visibilidad, pero no arraigo. La ciudad ya tenía aficionados con identidad futbolera formada alrededor de otros clubes...",insight:"La dimensión cultural de la investigación construye identidad y arraigo en categorías altamente emocionales.",body:"<p>El lanzamiento de un nuevo equipo profesional en Tijuana partía con inversión, visibilidad y entusiasmo inicial. Sin embargo, eso no garantizaba arraigo. La ciudad ya contaba con aficionados cuya identidad futbolera se había formado durante años alrededor de otros clubes, por lo que el verdadero reto no era solo atraer atención, sino construir pertenencia.</p>\n                   <p>Para entender esa dinámica, FOCUS desarrolló un proceso de investigación cualitativa profunda con aficionados locales. Combinamos sesiones grupales con exploración de hábitos, rituales, símbolos y emociones asociados al fútbol, con el objetivo de identificar qué elementos podían conectar a la comunidad con una nueva marca deportiva.</p>\n                   <p>El estudio permitió distinguir los códigos culturales que activaban identificación real en la afición y separarlos de los mensajes que solo generaban interés superficial. Esa lectura ayudó a comprender que, para construir lealtad, la marca necesitaba hablar desde la identidad de la ciudad y no únicamente desde la novedad del proyecto.</p>\n                   <p>Con base en estos hallazgos, el equipo responsable de comunicación y marketing contó con criterios más claros para alinear su narrativa, fortalecer símbolos de pertenencia y desarrollar una conexión más auténtica con la comunidad local.</p>\n                   <p>Este caso muestra cómo la inteligencia de mercado, aplicada desde una dimensión cultural, puede ayudar a construir identidad, arraigo y relevancia para una nueva marca en una categoría altamente emocional.</p>"},{num:"IV",tag:"Retail / Marca propia",title:"Cómo la investigación ayudó a reposicionar una marca propia dentro del retail",excerpt:"Una cadena de autoservicio tenía una marca propia con presencia débil en tienda. El problema no era visibilidad: era la falta de claridad en su propuesta de valor frente a otras opciones...",insight:"La investigación convierte una marca sub aprovechada en activo estratégico con claridad de reposicionamiento.",body:"<p>Una importante cadena de autoservicio de la región contaba desde hacía años con una marca propia dentro de su portafolio. A pesar de ello, su presencia en tienda era débil, su percepción era limitada y no funcionaba como un activo claro de diferenciación ni de valor para el negocio.</p>\n                   <p>FOCUS desarrolló un diagnóstico integral para entender qué estaba frenando su crecimiento. La primera etapa incorporó investigación cuantitativa con clientes para evaluar percepción de calidad, precio, confianza y disposición de compra. En una segunda fase, profundizamos cualitativamente en las asociaciones, atributos y barreras emocionales que estaban definiendo la relación del consumidor con la marca.</p>\n                   <p>El análisis permitió identificar no solo las razones de su bajo desempeño, sino también el espacio estratégico que podía ocupar dentro del anaquel. La investigación mostró que el problema no era simplemente de visibilidad, sino de construcción de valor y de claridad en su propuesta frente a otras opciones de la tienda.</p>\n                   <p>Con base en estos hallazgos, la cadena decidió conservar el nombre de la marca, pero rediseñar su imagen y redefinir su propuesta de valor. El cambio permitió fortalecer su presencia en el punto de venta y empujar un reposicionamiento más aspiracional dentro del portafolio.</p>\n                   <p>Este caso demuestra que la inteligencia de mercado puede convertir una marca sub aprovechada en un activo estratégico cuando aporta claridad sobre percepción, barreras y oportunidades reales de reposicionamiento.</p>"},{num:"V",tag:"Inmobiliario",title:"Cómo la inteligencia de mercado ayudó a rediseñar una inversión inmobiliaria de alto riesgo",excerpt:"Antes de lanzar un desarrollo residencial en Cabo San Lucas, la desarrolladora necesitaba validar si su propuesta de ticket alto respondía realmente a la dinámica del mercado...",insight:"La inteligencia de mercado también evita inversiones costosas al revelar la demanda real y el riesgo.",body:"<p>Antes de lanzar un nuevo desarrollo residencial en Cabo San Lucas, una desarrolladora buscaba validar si su propuesta respondía realmente a la dinámica del mercado. El concepto inicial contemplaba viviendas de ticket alto, terrenos amplios, amenidades premium y un posicionamiento orientado a un segmento superior a los 500 mil dólares.</p>\n                   <p>FOCUS estructuró la evaluación en dos frentes. Primero realizamos investigación documental del mercado inmobiliario local para analizar oferta existente, niveles de precio, amenidades, absorción y velocidad de venta. Después contrastamos esa lectura con entrevistas a agentes inmobiliarios especializados, quienes aportaron una visión directa sobre comportamiento de compradores, demanda activa y viabilidad comercial del concepto.</p>\n                   <p>La evidencia mostró una señal crítica: el segmento contemplado por el proyecto presentaba una demanda más limitada y una velocidad de comercialización más lenta, lo que elevaba el riesgo financiero de la inversión. En cambio, identificamos una franja de precio con mayor dinamismo, mejor absorción y una oportunidad comercial más atractiva para el desarrollo.</p>\n                   <p>Con base en esa lectura, recomendamos rediseñar el proyecto hacia un rango de precio más alineado con la realidad del mercado. La decisión permitió reducir exposición a un segmento de menor tracción y reencauzar la inversión hacia una propuesta con mejores condiciones de salida comercial.</p>\n                   <p>Este caso confirma que la inteligencia de mercado no solo sirve para impulsar proyectos; también puede evitar decisiones de inversión costosas cuando aporta claridad sobre demanda real, velocidad de mercado y riesgo.</p>"}]}},computed:{dynamicClass(){return"esp"===this.activeLanguage?"espacio2":"espacio"}},mounted(){const e=localStorage.getItem("selectedLanguage");e?this.setActiveLanguage(e):this.translations="eng"===this.activeLanguage?k:j,window.addEventListener("scroll",this.handleScroll)},beforeDestroy(){window.removeEventListener("scroll",this.handleScroll)},methods:{setActiveRoute(e){this.activeRoute=e,localStorage.setItem("activeRoute",e)},setActiveLanguage(e){this.activeLanguage=e,this.translations="eng"===e?j:k,localStorage.setItem("selectedLanguage",e)},handleScroll(){const e=document.querySelectorAll(".section");let a=null;e.forEach((e=>{const t=e.getBoundingClientRect();t.top<=50&&t.bottom>=50&&(a=e)})),a&&this.toggleColor(a)},toggleColor(e){e.classList.contains("dark")?(this.color="dark",this.logo=t(9657)):(this.color="light",this.logo=t(6091))},openModal(e){this.activeModal=e,document.body.style.overflow="hidden"},closeModal(){this.activeModal=null,document.body.style.overflow=""}}},We=Ne,Ge=(0,c.A)(We,Fe,He,!1,null,"6c466989",null),Ye=Ge.exports,Ze=function(){var e=this,a=e._self._c;return a("div",[a("MenuSection",{key:e.color,attrs:{color:e.color,logo:e.logo,"active-route":e.activeRoute,"active-language":e.activeLanguage},on:{"update-active-route":e.setActiveRoute,"update-language":e.setActiveLanguage}}),a("div",{staticClass:"contacto"},[a("b-container",[a("div",{staticClass:"m"},[a("b-row",{staticClass:"pb-5"},[a("b-col",[a("h1",[e._v(e._s(e.translations.contact.title))])])],1),a("b-row",{staticClass:"desk"},[a("b-col",{attrs:{lg:"5"}},[a("p",{staticStyle:{"font-weight":"700"}},[e._v(e._s(e.translations.contact.locations.tijuana))]),a("a",{attrs:{href:"tel:+526646342930",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(9070),alt:"phone icon"}}),e._v("(664) 634 2930 / (664) 634 2815")])]),a("a",{attrs:{href:"mailto:contactotij@focus.com.mx",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(683),alt:"mail icon"}}),e._v("contactotij@focus.com.mx")])]),a("a",{attrs:{href:"https://maps.app.goo.gl/xXDWwPygY71ABuBLA",target:"_blank"}},[a("p",[a("img",{staticStyle:{"margin-right":"10px"},attrs:{src:t(1824),alt:"send icon"}}),e._v("Santa María #2841 Col. 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"},9521:function(e){e.exports="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAYAAAAMCAYAAABBV8wuAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAACbSURBVHgBbY6xDcJQDER9loCWEVghZSrIBNAnEtkkMAITQIEQJRtA90nFCoyQJhUKR5wvofCDCxfv7LuT9H2/5nQzCUYBbl/EQNQj4hv/iGrrhPgglJ0XH1Nj6L9njdsQuhxhnCAM9SLmKoM6yva6+rViWZCyqvtWHjKvMYkuiKrOKmW5NtiAicGuVUa3ILE3eEb8/Ea1sAihzQdt1k+NgXO2LAAAAABJRU5ErkJggg=="},464:function(e){e.exports="data:image/png;base64,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